EP133 Robert Tercek on Digital Strategies



Robert Tercek has a wide-ranging talk with Jim about his book, Vaporized: Solid Strategies for Success in a Dematerialized World

Robert Tercek

Robert Tercek talks to Jim about his book, Vaporized: Solid Strategies for Success in a Dematerialized World. They cover the usefulness of the vapor metaphor, centralization vs decentralization, the impact of closed application ecosystems, value in intangible assets, hardware vs software profitability, the telling story of Tower Records, rapid consumer market changes, big tech bundling strategies, the birth of mobile games, Epic Games vs Apple, digital goods, race to the VR metaverse, digitized smart cities, future TV evolutions, interactive TV & Twitch, switchboards vs platforms vs markets vs ecosystems, and much more.

Robert Tercek is a global authority on the topic of dematerialization. He is the CEO and founder of General Creativity and the President of Milestone Entertainment. His views on the software-defined society are sought by Fortune 500 corporations including AT&T, IBM, WarnerMedia, NBCUniversal, PBS, Sony, Microsoft, Google, Unity, Docker, PwC, EY, Deloitte as well as international standards organizations and government agencies. His book Vaporized: Solid Strategies for Success in a Dematerialized World was selected as the 2016 International Book of the Year by the editors of GetAbsract. His writing has been featured in Inc., the Globe and Mail, and Wired Japan. Previously he served in executive leadership roles at OWN: The Oprah Winfrey Network and Sony Pictures Entertainment, and as a creative director at MTV: Music Television. He is a strategic advisor to GS1 US, The Carson Foundation, and the Carson Center for Emerging Media Arts at the University of Nebraska-Lincoln.